Advertising

Advertising can be entertaining, nostalgic, shocking, sensual, surprising and most of all effective. If it doesn't grab your attention and persuade you to act then it hasn't worked. 

Getting your message across

Advertising has one, simple function: to sell. Which means understanding your customers' beliefs, needs and desires, and clearly and powerfully positioning your product, service or brand to engage with them.

Creating the core message

We begin by researching you; your market, your position within it; your product or service, and what makes it different - and better. Then we work our way into your potential customers' mind-sets; what motivates them, what do they want, what nerve must be touched to evoke the desired response.

Getting the message across

How can you best take your message to market? Via print, television, radio? Or perhaps direct marketing or web-based media would be more effective - and cost-effective. We have extensive experience across the full range of advertising media.

Message received?

How do you know if your advertising is working? We can monitor our clients' campaigns to ensure that results are in line with expectations. On occasion, 'tweaking' may be indicated: we are adept at responding rapidly and effectively to feedback, ensuring that your campaign stays on course.

Advertising products

  • TV
  • Radio
  • Press
  • 48 sheet posters
  • 6 sheets posters
  • Bus sides
  • Direct mail
  • Website banners
  • Viral marketing

Case studies

Advertising campaign

Donate Wales
4 in 10 families refuse to allow their loved ones organs to be used often because they didn't know what their wishes were.

Brand development

Tonic
Tonic is a diary planning service set up by Claire Griffiths after she experienced similar models in London and New York.

WorldSkills

Welsh Assembly Government
WorldSkillsUK Wales is a partnership of public and private organisations to organise entries for the WorldSkillsUK and WorldSkills competitions.

Advertising case studies »