Brand identity

A strong brand should reflect the strengths and values of your business. If designed well it should persuade and seduce people into buying your products and services. 

Standing out from the crowd

Your brand is your company's ambassador, telling the world who you are and what you're about. We help devise and express strong and distinctive brands for organisations of all kind, from companies to charities to local and national government bodies.

Creating your brand and core values

We research your sector, and establish your relative position. We work with you to analyse your strengths and to develop an appropriate vision and core values.

What does your brand say about you

What does your new brand say to your people, to your suppliers and partners, to your customers? Is it clear, striking, memorable? Does it have the values the audience wants? We challenge, we test, we fine-tune.

Clear brand guidelines

Brands are consistent or they are worthless. We create clear and easy-to-use guidelines to enable you to control every aspect of your brand's expression, from the positioning of your logo on all applications to the vocabulary of your press releases. Every image, every colour, every tone and word must be on brand.

Brand products

  • Corporate literature
  • Corporate stationery
  • Vehicle livery
  • Signage 
  • Merchandise
  • Website
  • Large format display material
  • Style guide

Case studies

Advertising campaign

Donate Wales
4 in 10 families refuse to allow their loved ones organs to be used often because they didn't know what their wishes were.

Brand development

Tonic
Tonic is a diary planning service set up by Claire Griffiths after she experienced similar models in London and New York.

Welsh Journals Online

National Library of Wales
Welsh Journals Online provides students, teachers and researchers with free online, searchable, access to a selection of 20th and 21st century Welsh and Wales-related journals held at the National Library of Wales and partner institutions.

Brand identity case studies »