Your marketing messages in print
For most organisations, the only publication you have to produce by law, is an annual report. Why publish anything else? Publications can do many things effectively and cost effectively. The key to success, as always, is clear strategic thinking.
Clarify your objectives
What are you trying to achieve? Who are you talking to, and why? One audience or several? A range of agendas, or just one? As with any other communications exercise, you have to start with a clear grasp of your audience's mind-set.
Choose your media
Your audience and objectives dictate your media. (This may sound obvious, but you'd be surprised how often a brochure is sent to do the work of a newsletter; a glossy catalogue produced when a simple datasheet would have done the job better.) We can advise you on which formats will best serve your needs.
Print products
- Brochures
- Folders
- Postcards
- Z cards
- Annual Reports
- Letterheads
- Business cards
- Compliment slips
- Leaflets
- Style guides
- Reports
- Books
- Invitations
Case studies
Advertising campaign
Donate Wales
4 in 10 families refuse to allow their loved ones organs to be used often because they didn't know what their wishes were.
Brand development
Tonic
Tonic is a diary planning service set up by Claire Griffiths after she experienced similar models in London and New York.
Public consultation exhibition
Tesco
As part of the planning application process to extend the Tesco store in Ammanford it was essential to consult with the local community presenting the proposed plans and to communicate with the community and capture views and concerns.
