Welsh National Opera
Cardiff Season brochure 2010/11
The WNO Cardiff Season brochures are sent annually to opera visitors. As the client is keen to expand its audience, some background research was completed before creating the mailing list, to target both existing opera-goers and potential new audiences.
The format of the brochure was changed from subscription to seasonal, covering all of the venues that the opera visits. It also included a booking form, making it easier to book tickets for performances, especially for those unfamiliar with opera formalities.
