Welsh Assembly Government
Fish and seafood recipe booklet
The promotion of fish and seafood in Wales is key to the Welsh Assembly Government’s support of viable and sustainable fisheries. To stimulate the fishing industry, a new campaign was launched at the Cardigan Bay Seafood Festival, ‘Great Local Fish and Shellfish.’
This bilingual campaign was developed to encourage shoppers to buy local fish and shellfish. PGA created the campaign identity, designing the colour theme in white, blue and black, with illustrations of fish and crabs. This was applied to cookery themed merchandise, such as recipe booklets, signage, cool packs, exhibition panels and trade aprons.
The marketing campaign was successful in raising the profile of the fishing industry in Wales to consumers. Recipe booklets are now featured in a supermarket road-show, which raises awareness of Welsh fish products.
