A new television campaign aimed at increasing Welsh organ donors has been released across Wales. The commercial features a young patient - Sian, talking about waiting for an organ donor - against the sound of a ticking clock. The message ends with her saying - 'don't let me die'. The television commercial raised donor registrations more than 60% higher than usual. PGA wrote the script, directed and produced the commercial for Kidney Wales Foundation, who were sponsored by the Welsh Assembly Government.