Advertising

Advertising can be entertaining, nostalgic, shocking, sensual, surprising and most of all effective. If it doesn't grab your attention and persuade you to act then it hasn't worked. 

Getting your message across

Advertising has one, simple function: to sell. Which means understanding your customers' beliefs, needs and desires, and clearly and powerfully positioning your product, service or brand to engage with them.

Creating the core message

We begin by researching you; your market, your position within it; your product or service, and what makes it different - and better. Then we work our way into your potential customers' mind-sets; what motivates them, what do they want, what nerve must be touched to evoke the desired response.

Getting the message across

How can you best take your message to market? Via print, television, radio? Or perhaps direct marketing or web-based media would be more effective - and cost-effective. We have extensive experience across the full range of advertising media.

Message received?

How do you know if your advertising is working? We can monitor our clients' campaigns to ensure that results are in line with expectations. On occasion, 'tweaking' may be indicated: we are adept at responding rapidly and effectively to feedback, ensuring that your campaign stays on course.

Advertising products

  • TV
  • Radio
  • Press
  • 48 sheet posters
  • 6 sheets posters
  • Bus sides
  • Direct mail
  • Website banners
  • Viral marketing

Case studies

Brecon Jazz Festival 2007

Brecon Jazz Festival
Since 1983 Brecon Jazz Festival has gained a huge following and is reputed to be one of Europes largest jazz events, showcasing the finest international jazz performers.

Snowdonia tourism

Gwynnedd Council
How do you improve the generation of tourism enquiries for one of the top destinations in Wales and the UK.

Summer campaign 06

National Waterfront Museum
Following a very successful launch campaign featuring television, radio and outdoor media by PGA, we were re-appointed to advise and deliver a marketing communications campaign to continue to draw the high visitor numbers to the new museum.

Advertising case studies »